You must surely have come across the recent Airtel TVC from across the border, chanting ‘Jo Mera Hai Wo Tera Hai’ (What’s mine is yours). Infectious as it is, it inadvertently brought to my mind another TVC from earlier this year, this time home-grown: the Dosti Ke Rung campaign by Warid Glow.
What’s interesting is the very similar nature, target group, and overall feel of both the commercials.
Despite the uncanny similarities, why is it that one ad appeals so much to its desired audience, is more like a short dose of silly entertainment and goes viral effortlessly, while the other one feels stilted and superficial? Or simply, why does one work and the other doesn’t?
Let’s hear it in the comments!
On an unrelated note, product placement in frikkin commercials! Notice quite a few Samsung devices in the Airtel ad?! :o
De Lijn, the public bus company run by the Flemish government in Belgium, has launched a new ad campaign showing that it is smarter to take the bus or tram than travel alone. The strength of the simple concept, excellent … Continue reading →
Lahore-based chemical and paper manufacturer Premier Group launches Millan, a ‘pure dairy whitener’ with a very Lahori marketing campaign targeted squarely at the corporate sponsor of Lollywood, Tarang.
IKEA’s PS – Post Scriptum - Collections, launched every 3 years are the more cutting edge offering from the furniture retailer otherwise known in the developed world for its mass-appealing, super-ubiquitous and inexpensive furniture; and here in Pakistan as being the daddy of Habitt, aka the poor aunty’s IKEA.
Given the brief to design while paying homage to some of IKEA’s past collections, the 19 designers have come up with some truly fun, eye-poppingly colorful and generally beautiful pieces of design.
The latest collection is hitting stores in the developed world in August. Hey, so what if we can’t buy IKEA, no one said we can’t ogle at these Scandinavian beauties!
Here you can see the entire PS 2012 collection photographed on the IKEA factory floor (click for ultra hi-res image). Groovy metal chairs, tube sofas from the 50’s and neon-colored acrylic chairs feature prominently in the PS collection.
Here are some of the Desi Design’s favorite pieces from the collection.