We’ve Moved!


After over a year of being the number 1 design and branding blog in Pakistan (! :p), we have now moved to our very own web address, with a stunning new website to match.

Head over to The Desi Design and enjoy; we’re still perfecting the bits and corners of the website for an official launch later this week InshaAllah.


Yours truly

The Desi Design


Why Airtel Shines and Glow Doesn’t Glow

You must surely have come across the recent Airtel TVC from across the border, chanting ‘Jo Mera Hai Wo Tera Hai’ (What’s mine is yours). Infectious as it is, it  inadvertently brought to my mind another TVC from earlier this year, this time home-grown: the Dosti Ke Rung campaign by Warid Glow.

What’s interesting is the very similar nature, target group, and overall feel of both the commercials.

Despite the uncanny similarities, why is it that one ad appeals so much to its desired audience, is more like a short dose of silly entertainment and goes viral effortlessly, while the other one feels stilted and superficial? Or simply, why does one work and the other doesn’t?

Let’s hear it in the comments!

On an unrelated note, product placement in frikkin commercials! Notice quite a few Samsung devices in the Airtel ad?! 😮

IKEA Revisits the 50’s for Fresh New PS Collection

IKEA’s PS – Post Scriptum Collections, launched every 3 years are the more cutting edge offering from the furniture retailer otherwise known in the developed world for its mass-appealing, super-ubiquitous and inexpensive furniture; and here in Pakistan as being the daddy of Habitt, aka the poor aunty’s IKEA.

Given the brief to design while paying homage to some of IKEA’s past collections, the 19 designers have come up with some truly fun, eye-poppingly colorful and generally beautiful pieces of design.

The latest collection is hitting stores in the developed world in August. Hey, so what if we can’t buy IKEA, no one said we can’t ogle at these Scandinavian beauties!


Here you can see the entire PS 2012 collection photographed on the IKEA factory floor (click for ultra hi-res image). Groovy metal chairs, tube sofas from the 50’s and neon-colored acrylic chairs feature prominently in the PS collection.

Here are some of the Desi Design’s favorite pieces from the collection.