An all-original musical from Nida Butt and Hamza Jafri, all about our beloved city of emergency lights. The official visual talks about how Karachi is so very tough and can be mean, but deep inside it is full of love. … Continue reading
Thanks for the tip to: http://www.designtagebuch.de/
Dawood Islamic Bank has been rebranded and relaunched as Burj Bank. A comprehensive launch campaign is currently going on and the bank has made clear its positioning as a full service Islamic bank. The design of the identity was handled … Continue reading
The official logo for the 2015 Cricket World Cup, to be played in Australia and New Zealand, has been unveiled by ICC. Like every other cricket world cup, this one also takes the direction of incorporating traditional symbols and motifs of … Continue reading
Courtesy: @issue Journal
I’m not a fan of Pakistani advertising by and large. It’s usually unintelligent, unoriginal, uninspired, and therefore largely ineffective.
Rarely, however, you come across advertising that’s truly world class. This recent ad from Tetra Pak is one example.
I love it so much for its perfection- music, cinematography, acting, copy – that I just have to enshrine it here on TDD. The ad is directed by Asim Reza of The Vision Factory and the agency is RED Communication Arts. Bravo yo!
So our first post is about the visual identity of AdAsia 2011, happening in New Delhi this month. Nothing too groundbreaking here folks, just a predictable masking of the official AdAsia wordmark with some traditional colorful fabric designs. Nonetheless, it … Continue reading
Hi. We have started The Desi Design with a view to feature, critique, praise, bash, etc design stuff that happens around particularly in this dear country of ours and generally in the region. By design, we mean primarily visual communication (think corporate identity, packaging, signage, etc), but we also look forward to covering other things like architecture, interiors, product design, etc. Since design is not exactly as hip and happening in our part of the world as, say, cricket, we will also talk about international design happenings.