Advertising for Public Transport? Here’s How to Do It.

De Lijn, the public bus company run by the Flemish government in Belgium, has launched a new ad campaign showing that it is smarter to take the bus or tram than travel alone.

The strength of the simple concept, excellent use of humour, and flawless execution make these ads very memorable.

So, next time you’re on the road looking for a ride, ditch the rickshaw and get on a local bus instead – if you have the guts that is.


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