The Lollywood Desis Up Agaisnt Each Other

The Lollywood Desis Up Agaisnt Each Other

Lahore-based chemical and paper manufacturer Premier Group launches Millan, a ‘pure dairy whitener’ with a very Lahori marketing campaign targeted squarely at the corporate sponsor of Lollywood, Tarang.

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Pakistan beats Rwanda, Ethiopia and others; clinches bottom spot in Country Brand Index 2011

The annual Country Brand Index (CBI) report by FutureBrand (part of McCann Erickson group) is now out. The country brands are ranked in pretty much the same way as consumer brands are: by taking into consistency, relevance, future outlook, presence, … Continue reading

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AdAsia 2011

So our first post is about the visual identity of AdAsia 2011, happening in New Delhi this month.  Nothing too groundbreaking here folks, just a predictable masking of the official AdAsia wordmark with some traditional colorful fabric designs. Nonetheless, it … Continue reading

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